What Is Digital Marketing? Reasons to choose digital marketing as a career 2019

What Is Digital Marketing?

Digital marketing processes to promote, advertise a product and service or brands through digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.an organization to analyze marketing campaigns and understand what is working and what isn’t in real time.

Offline marketing isn't as effective as it used to be, Marketing has always been about connecting with your audience at the right time and in the right place. Today, that means you need to meet them where they are spending more time: on the internet.

Reasons to choose digital marketing as a career?

1. High demand in the digital world

Digital marketing is a growing industry. Large and small businesses are hiring more digital marketing professionals for promoting their products and services. The demand for people to fill these jobs is very high. It is a great move as you are preparing yourself for a career where demand is more than supply. All the organizations and start-ups today are hiring certified marketers to get established digitally.

2. Different from traditional marketing

Magazine, newspaper, pamphlets, etc are becoming obsolete. Through digitally communicating with people like blogging, videos, social media platforms, email, etc, more you can reach your ideal target audience. Digital marketing gives you detailed information on how many people your advertisement has reached and how well it is performing.

3. Digital skills gap

Everything is going digital these days. There is a huge skill gap in the digital sector, which companies are willing to fill. Finding the right skill person is the biggest challenge for companies to unable to fill job positions. Organizations contact with the digital marketing institute to finding employees with the skills, they are looking for.

4.  Good income

Companies offer a good salary package to employees in digital marketing when a job is in demand, which means there is more opportunity to negotiate. Whether you are working in an office or as a freelancer. The more you show the skills, the more you will be paid.

5. Future aspect

The number of mobile phones, social media and internet users are increasing day by day for digital marketing. Which brings more opportunities for professionals in this industry. The simplest and best way to start your career in digital marketing fields looks bright and promising.

6. Multiple careers opportunities

Digital marketing is a young and growing industry nowadays. Here are some general areas that a digital marketing professional can pursue: 

•   Affiliate Marketing
•   Blogging
•   Web Analytics
•   Email Marketing
•   Inbound Marketing
•   Content Marketing
•   Social Media Marketing (SMM)
•   Search Engine Optimization (SEO)
•   Search Engine Marketing (SEM)
•   Website Creation