What is Google Analytics and Benefits of Google Analytics for your SEO campaign

Google Analytics

What is Google Analytics?

Google Analytics is a free web analytics tool that provides webmasters with a wide variety of information about the activity that takes place on their website. It measures things like page views, site visits, sessions, bounce rates, traffic, and more. All you have to do is install a small amount of “tracking code” on each page of your blog/website. Every insight of your website is important to understand because it will help you to achieve goals and objectives.

Why you need Google Analytics:

Do you have a blog/ static website? If the answer is yes, whether they are for business or personal use, then you need Google Analytics. A few questions about your website/blog that you can answer using Google Analytics.

1. How many people visit my website?

2. Where do my visitors live?

3. Do I need a mobile-friendly website?

4. What websites send traffic to my website?

5. What tactics drive the most traffic to my website?

6. Which pages on my blog are the most popular?

7. How many visitors have I converted into leads?

8. Where did my converting visitors come from?

9. How can I improve my website's speed? 

 There are many additional questions that Google Analytics can answer, but these are the ones that are important for most website owners.

Benefits of Google Analytics for your SEO campaign:

It helps you make decisions based on data. You can justify spending more on your advertising, and determine what types of content you need to be putting out there.

1. Google Analytics is a free tool, it offers the same amount of or much more functionalities when compared with other paying tools.

2. Find out the performance of your online campaigns.

3. Determine the demographics of your visitors perform personalization and segmentation.

4. Visualize what people click the most and which web pages seem to leave users confused to optimize usability.

5. Business Benefits: Google Analytics is split into four key reporting areas; Acquisition (how they are getting to your site), Audience (who is visiting your site), Behaviour (what they are doing on your site) and Conversions (have they completed what you wanted them to), each useful for different purposes.

6. Identify your top performing content and worst performing pages to optimize content and SEO.

7. Helps you measure the impact of mobile browsing on your blog/website.

8. Helps you monitor the performance of your ads.

9. Audience reports within Google Analytics allow you to determine your perception is correct or not. These reports offer whole user-specific information, great for understanding your target audience. This information includes elements such as user age, gender and locations.

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