Facebook Updates You Need To Know for 2019

Facebook Page and Features Updates

1. Shopping in Instagram Stories

E-commerce brands can use the product sticker in Instagram Stories to tag specific products -which Create more interactive shopping experiences by adding product stickers to your Instagram Stories. Users viewing your story will be able to get product details and information, and they will also have the ability to click through to your mobile site to make a purchase.

2. Augmented Reality Ads

brands will be able to build a deeper connection with users by helping them interact, visualize, different products and experiences within the Facebook platform.

3. Facebook Stories Ads

Facebook Stories have not taken off the way Instagram Stories, but this type of full-screen creative is very popular right now, and Facebook Stories ads will provide more options to reach people across both platforms.

4. Playable Ads

Facebook also added Playable Ads for game apps, which enable users to “try before they buy” – which should lead to higher intent installs from.

5. Facebook Page Recommendations

The update aims to provide Page visitors with a better understanding and experiences of what they can expect, based on previous customers' experiences, which adds an extra level of transparency to the feedback.

6. Redesigned Pages on Mobile

Facebook Business Pages have been redesigned on mobile, making them easier to navigate and interactive, which should drive more action.

7. Video Metrics Updates

 help advertisers get a better handle on true video engagement and optimize video creative based on those behaviours.

8. Self-Serve Brand Lift in Test and Learn

Facebook has also implemented new self-serve options to understand and test how your Facebook Ad campaigns impact the perception of your brand.

9. Video Creation Kit

Facebook has launched a Video Creation Kit, a new tool that allows you to easily and quickly  enables you to turn your existing photo assets into mobile-optimized videos.

10. Value-Based Lookalike Audiences

Lookalike Audiences are great but much better would they be if you could identify and target people similar to your customers based on online and offline behaviours?

11. Value Optimization with Minimum ROAS Bidding

Facebook is also now providing advertisers with more capacity for guidance (control) on the value a campaign generates by letting you set the lowest acceptable return on ad spend.